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Ayala Land unveils its first social enterprise community in Cavite

South Maya Ventures, Inc., a subsidiary of Ayala Land, is breaking ground with the country’s first social enterprise community development that will be addressing the housing needs of Filipino families todayBella Vita.

“Bella Vita is making it possible for its market to experience the pride of owning a home,” says Antonio T. Aquino, President of Ayala Land. “This project offers minimum wage earners and members of the informal business sector a chance to own housing units through very affordable monthly amortizations ranging from PhP2,500 to PhP2,800.”


The first Bella Vita project—a 21-hectare, 1,378-unit development—will conclude in General Trias, Cavite. It will also provide its future residents with a unique opportunity to grow their business through the integration of its “MallEngke” concept—a 1.1-hectare strip of commercial establishments that budding entrepreneurs and small-scale business owners can readily take advantage of.

The aesthetics of Bella Vita units will be anchored on two housing concepts: duplex units for units priced at PhP 800,000 and quadruplex and multipod units for those with a price ceiling of PhP 400,000.

“Bella Vita will also embody Ayala Land’s thrust towards sustainable living,” adds Aquino. “Aside from pioneering the MallEngke concept, we also made sure that future residents could enjoy the ease of convenient living through subsequent retail activities within the development’s vicinity—truly complementing its promise, Bahay Saya, Buhay Sagana.